History
Our story for the past 27 years has been one of innovation and constant evolution in the field of creative learning. At the heart of our work is the belief in the innate creativity of every individual.
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1997
IVE started out life in April 1997 as a research and development organisation with charitable status; known as CAPE UK (Creative Arts Partnerships in Education UK), a sister organisation to CAPE Chicago in America. Cape quickly established itself as thought leaders in the field of creative thinking and was at the forefront of research around creativity and the impact it can have on learning. The model developed centred around placing creative experts in the classroom alongside teachers to support them in delivering curriculum.
2005
QCA produced their guide on developing creative teaching and learning, called 'Creativity: Find It, Promote It'. The first publication that attempted to define the skills and competencies developed through creative activities.
2016
By 2016, and as a result of adapting our methodology and broadening our definition of ‘Learner’ to include adults as well as young people, we felt that Creative Arts Partnerships in Education (CAPE) no longer reflected who we were. We identified as CreatIVE, AdaptIVE, SupportIVE and InnovatIVE and so ‘We are IVE’ was born. As well as a growing a number of clients from a range of sectors, we have also been successful in securing specific pieces of work that have progressed our thinking and our ability to reach target audiences. Such as; -2013 – 2015: Strong Voices – DFE funded action research exploring the impact that cultural experiences would have on the aspirations, confidence and outcomes for disadvantaged young people across West Yorkshire -2014 – 2016: Creative Skills Initiative, which involved working with 230 young people and employers to set up bespoke study programmes -2016 – Contracted by the British Council to write a training programme focused on teaching for creativity for teachers worldwide -2016 – 2017: Contracted to run the Artists Development Programme for Hull City of Culture -2016 – 2018: Commissioned by Paul Hamlyn Foundation (PHF) to run a pilot training programme for teachers in partnership with Royal Shakespeare Company ahead of PHF introducing a new fund.
1999
In 1999 we contributed to the seminal report to government entitled ‘All Our Futures’, which proved to be the blueprint for government policy for the next decade. During this time we led a national programme of research involving 58 Local Authorities, 150 schools and 37 universities.
2012
By 2012, the educational landscape had shifted to reflect the priorities of the coalition government, resulting in CAPE UK seeking new opportunities to develop. We therefore became one of Arts Council England’s (ACE) 10 ‘Bridge Organisations’ with the responsibility for supporting the cultural sector within Yorkshire and the Humber to connect with schools and young people. Over the next 11 years we built an infrastructure of networks, programmes of support and a range of development initiatives that impacted on literally thousands of young people and influenced the cultural footprint of the region. The legacy of our work can be seen in the number of Cultural Education Partnerships that exist across the region as well as the number of young people and the people who work with them who were directly impacted by the opportunities we were able to provide.
2018
Commissioned by the National Lottery Heritage Fund to run ‘Ignite Yorkshire’ as part of their ‘Kick the Dust’ programme. This project equated to well over £1m of funding and was focused on empowering young peoples’ leadership to help transform the infrastructure of Yorkshire’s waterways. Working with the Creative and Culture sector in Hull to set up 44 apprenticeships and internships.
2002
‘The Creative Action Research Awards’ (CARA) led to us becoming advisors to government on creative learning and between 2002-2011, leading part of a programme built around our model of placing creative practitioners in classrooms - ‘Creative Partnerships’, which at £350m, is the highest funded piece of staff development the world has seen.
2014
Since 2014 we have successfully delivered a range of learning and development programmes to almost every sector of the economy including energy, tech, armed forces, police, construction, engineering, health and gaming in addition to schools, education, the 3rd sector and of course, young people. All of our programmes are built upon the following principles. -That creativity can be defined and taught -That people can be more creative if they understand how creativity works -That embracing irrelevance, emphasising emotion over intellect and the irrational over the rational can lead to more success when solving a problem. -That reducing inhibitions can enable the inherent creativity within people to come to the fore -That behaviours and language can promote, but also inhibit creativity -That engaging in applied creativity processes can have a significant positive impact on an individuals’ confidence, mental health and wellbeing, motivation, resilience, ability to collaborate effectively, ability to communicate effectively and be proactive in finding solutions to problems and challenges – in other words, it makes them highly employable as well as rounded citizens.
2019
In 2019 we developed an 'applied creativity' learning programme for schools and youth groups called Applied Creativity Labs. Applied Creativity Labs™ enabled young people to develop new creative solutions to real world problems, mostly climate change related, including ways to reduce air pollution, ensure food sustainability, improve waste management, reduce fast fashion, reduce single use plastics or improve mental health. Applied Creativity Labs™ developed the 'possibility mindset' and metacognition that supported young people in becoming effective, independent entrepreneurs, giving them new creativity skills & behaviours that: •Helped them think divergently, freely and more creatively •Developed problem-solving & critical-thinking skills, presentation & literacy/oracy •Developed resilience, confidence, independence, team work & the ability to innovate With input from experts (ranging from organisations such Leeds, Bradford, Calderdale and Sheffield City Councils, Equans, Born in Bradford, universities (Leeds, York, Sheffield), local authorities, Mott MacDonald, local entrepreneurs, NHS Teaching Hospitals Foundation Trusts and many others) we helped over 3000 young people apply new creativity skills to develop innovative - often STEM oriented – solutions to real world challenges between 2019 and 2025.
2020
Various contracts with West Yorkshire Combined Authority (WYCA) focused on aspects of progression and employability including; ‘Effective Transitions’ – a 2 year programme geared towards increasing the number of girls who pursue advanced study in STEM subjects; ‘Targeted Transitions’ – an extension to the previous programme; ‘Positive Destinations’ – A programme supporting young people into employment who are currently in alternative educational provision; ‘Teachers’ Encounters in Business’; ‘Raising Aspirations in Construction’ and ‘Creative Careers’. From 2020 to 2023 SCALE - Scaling Up Applied Creativity Labs for Europe - was aa European Erasmus+ funded project designed to address current local and regional environmental and climate change issues faced by communities across Europe. Using IVE's Applied Creativity Labs as a unique teaching and learning methodology focusing on critical thinking and solution-focused learning, the focus for the 3-year programme was on harnessing creative imagination and vision to effectively implement innovative ideas. The Applied Creativity Labs (ACLs) gave young people the creative behaviours and critical thinking skills that when applied to real world challenges help them develop innovative solutions to pan-European climate change issues. The process began by presenting young people with an overview of what the ‘challenge’ was, for example, air pollution, sustainable farming practices, climate change, etc. Then bespoke creativity training is delivered, as well as giving participants access to a resource-bank, including role models from specific and relevant industries, business and universities. Teachers across Europe can do 20 hours creativity training via the MOOC link here: https://cutt.ly/G75cFCl Once teachers have done the training they can deliver Applied Creativity Labs in their classroom and young people can then explore, develop, refine and prepare to pitch their best original, applicable solutions to the challenge in any school/college in Europe. The best ideas are considered for further development. The Project consortium partners included Aspire-Igen Group Limited (United Kingdom) (lead org) & The Square Dot Team (Belgium), Gestión Estratégica e Innovación SL (Spain), Municipio De Lousada (Portugal), Institute Perspectives (Bulgaria), Austrumlatvijas Tehnologiju vidusskola (Latvia) and We Are IVE Ltd (United Kingdom). SCALE produced a Framework of Creative Competences, an Applied Creativity Labs Best Practices Implementation Guide, the MOOC (link above) European Applied Creativity Labs Platform and an Applied Creativity Labs Piloting and Impact Assessment Report and Policy Recommendations.
2023 - Present
In April 2023 our role as an Arts Council England Sector Support Agency and ‘Bridge Organisation’ came to an end, which has enabled us to increase our focus on Applied Creativity and how it can be used as a mechanism to; -Improve mental health and wellbeing -Raise aspirations -Increase employment prospects -Inspire enterprise and entrepreneurship -Nurture leadership at all levels -Improve the life chances of young people. Our Applied Creativity Labs also provide a problem solving process that places the solution for the world’s greatest challenges, in the hands of young people. In so doing, we are investing in the decision makers of tomorrow and building a creative nation who are equipped, agile and capable of dealing with the rapidly changing landscape that is the 21st century.